It would not be an exaggeration to say that people on Twitter responded well to my tweet about the Pasig brand logo. And, naturally, others chimed in about other LGU logos they’ve seen.
Someone sent me this logo from Cainta, clarifying that Pasig wasn’t the first LGU to use a brand logo that has makes no reference to any politician. I really can’t tell either way, but as I have no reason to doubt the fellow’s word, let’s just accept that Cainta beat Pasig to the punch. Which is a awesome for Cainta. Unfortunately, while this would probably qualify technically as a logo, I just feel like it could stand the application of a little more creativitiy, y’know?
A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition
Again, technically you might call this a logo, but it’s actually the Official Seal of Quezon City – not a brand logo. Funny thing about the tweet that accompanied this was that it sort of poked fun at the seal by saying that it featured a “genie” – obviously referring to the lamp. Now the lamp actually symbolizes the lamp of knowledge, intended to represent the City’s educational development. But, y’know, a genie is more fun, so I figure it’s all good. LOL
The Taguig “I Love Taguig” brand logo clearly rivals Pasig’s in terms of aesthetics. Both are really well-designed, the professional touch is unmistakable, and both handily hit their communications goals: Pasig, to underscore its emphasis on the Pasigueno, and Taguig, to promote civic pride. However, many commenters were quick to point out that the huge “L” is too pointed a reference for anyone to miss, and takes the focus away from the city.
And then there’s this one. The offset E-L-O is a little too on the nose, isn’t it? Be that as it may, this logo represents old-school sensibilities – and color palettes – with its use of the Impact font and heavy reliance on pictograms (the coconut trees, the building outlines) to represent the things the LGU is presumably known for. Although I confess, Paranaque doesn’t make me think of coconut trees as much as it reminds me of Joey Marquez.
Special mention goes to the Marikina fan who shared this. I appreciate the contribution, but I think we can all agree that this isn’t exactly a brand logo. I mean, almost every place I go has their version of this, right?
Like I said…